Optilicious
Menus
Optilicious Menus is an AI-powered SaaS solution project that helps CHR Businesses maximize margins and boost sales by optimizing menus with cost-effective yet high-quality ingredients while providing a dynamic marketplace for suppliers. By integrating with restaurant ERPs and leveraging real-time supplier data, market trends, and AI-driven insights, we offer CHR actors data-backed menu recommendations to enhance profitability and differentiation.
Our product is divided in 3 sections :
The recommendations dashboard, the AI-tuned menu, and the supplier marketplace.
Our mission is to revolutionize the food industry by making dining more accessible, creative, and profitable through ROI-driven optimization, full market transparency, and innovative AI-generated menu strategies.
Our
Story
Getting into a relationship can mean a lot of restaurant dates. Though the company never disappointed, the food often did, and so even in some of the best rated places.
A mediocre steak tartare shouldn’t cost 28 euros.
In the Spring of 2024, I came to the conclusion that most restaurants in Spain offered a monotonous selection of dishes they were selling for obscene rates.
It wasn’t until I got in touch with some restaurant owners that I saw the gap for a real opportunity to help restaurants become more competitive and profitable on the one hand, and consumers to maximize the value of their meals on the other.
80% of restaurants in Spain fail before their 5th anniversary.
I want to leverage the AI revolution to help restaurants both buy and sell better.
What we
bring to the table
The Added Value
Our mission is to revolutionise the restaurant ecosystem by offering an indispensable toolkit for restaurants and suppliers.
We want to help restaurants maximize profitability and stand out in a competitive market by optimizing their menus with cost-effective, high-quality ingredients. By integrating real-time supplier data, food trends, and restaurant performance insights, our platform provides tailored recommendations that boost margins, enhance creativity, and improve efficiency.
Through data-driven reporting, AI-generated menu suggestions, and a transparent provider marketplace, Optilicious empowers restaurants to make smarter, ROI-driven decisions while ensuring full visibility into market prices and emerging trends.
The Solution
The first generative AI tool designed for the CHR industry
The data
For infallible recommendations, we need quality data. Our cloud will be getting real-time access to key data sources, including historical restaurant performance, online food trends, and supplier inventories.
The system will be using APIs to process unstructured data and deliver actionable insights, such as menu optimization suggestions and price comparisons.
With a secure private cloud, the platform ensures data privacy and scalability, enabling long-term machine learning to enhance recommendations.
Recommendations Dashboard
For constantly busy restaurant managers, we provide an overall score based on menu efficiency and revenue.
The reporting and suggestions feature provides an interactive dashboard that leverages both quantitative and qualitative data to help restaurants optimize their menus and improve ROI.
It focuses on key metrics such as menu popularity, customer reviews, cost elasticity, and price trends, offering actionable insights to guide decision-making and improve profitability
AI Tuned Menu
Creativity and profitability will no longer be opposites. Our AI-Generated Menus will revolutionize the way restaurants optimize their offerings.
Optilicious Menus generates cost-effective, scalable menu suggestions tailored to the restaurant’s unique customer base. With detailed ingredient descriptions and cost-saving insights, we will be making it easy for chefs to innovate and stay competitive.
It will be up to the chefs whether to use the generative AI tool to fine-tune their menu or completely restructure it.
The Supplier Marketplace
You need to know where the best deals are, but you don’t want to let your steaks burn while you browse.
The Supplier Marketplace is a dynamic search engine that connects restaurants with suppliers through real-time, price-comparable data.
It allows providers to showcase their products and manage pricing via a pay-per-click ad model, while restaurants can filter offers by price, delivery time, and location.
This marketplace enhances visibility and transparency, streamlining supplier discovery and order placement without the need for complex communication tools.
The Numbers
That Matter
The
Problem
The average yearly profit margins for restaurants in Spain is 6.2% (2022)
50% of restaurants in Spain don’t make it to the first anniversary, 80% die in the first 5 years
Since 2022, some key ingredients such as meat or vegetables have increased by up to 20%
The
Opportunity
Food Costs typically account for 25-35% of the revenue of an average restaurant
Spanish Consumers typically allocate around 30% of their monthly budget to restaurants and bars. This is roughly twice the EU Average.
Spain has some of the highest restaurant concentration rates per capita in the world, averaging about 4 establishments for every 1000 people, most of which have digitized data to dwell on.
The Market
Opportunity
Target Businesses (Year 1): 6,500 total
Buyers (Restaurants): 3,000
Buyers (Non-Restaurants - bars, cafes, catering…): 3,000
Suppliers: 500
Revenue Model – Multi-Stream, High Scalability
Subscription Revenue (Buyers Only):
6,000 buyers x €50/month = €3,600,000/year
Marketplace Transaction Fees:
60% adoption = 3,600 active buyers
Restaurants: €6,000 avg order/month
Non-Restaurants: €2,500 avg order/month
Total GMV: €183,600,000 → 2% platform fee = €3,672,000
Supplier PPC Advertising Revenue:
500 suppliers bidding for visibility
Average monthly PPC spend per supplier: €300
Annual PPC revenue: 150,000 x 12 = €1,800,000
Total Year 1 Revenue: €9,072,000
Total Year 1 ROI : 574%
Cost
Structure :
Lean and Mean
Profitable from Day 1
Year 1 GOP: €7,727,000
Total Year 1 ROI : 574%
Fixed Costs:
Personnel and Legal : €420,000
Restaurant Acquisition and management : €300,000
Supplier Marketing and Sales : €500,000
IT : €125,000
Total Year 1 Fixed Costs: € 1,345,000
Variable Costs:
Payment Processing (1% of transactions): €1,260,000
Customer Acquisition (€50 per buyer): €300,000
Supplier Marketing & Sales: €500,000
Total Variable Costs: €2,060,000
Total Year 1 Costs: €2,710,000
5-Year Growth:
Scaling to 12,441 Buyers & 1,000 Suppliers
Why This
Works?
Proven Subscription Model (Buyers Only):
Recurring revenue from engaged businesses, enhances customer stickiness.
Suppliers Monetized Through PPC:
No friction for suppliers, but strong revenue upside and increased visibility.
High GMV Potential:
Businesses already spend billions on procurement.
Profitable from Year 1:
Lean operations, strong margins, and scalable revenue streams.
Get In
Touch
We’re building something big. Get in touch while you can
